My career began in analytics-driven digital marketing, where I managed large-scale PPC programs, built analytics integrations, and onboarded hundreds of clients to enterprise platforms, including Marin Software and Coremetrics (IBM). Over the years, I’ve led multi-channel strategies across paid search, retargeting, social media, and e-commerce optimization, managing budgets exceeding $200K per month for clients in a wide range of industries. I’ve also designed customized KPI reporting ecosystems for dozens of organizations using tools like Google Analytics, Marin, and Coremetrics, helping teams translate performance data into clearer strategic decisions.

Today, as the founder of Vagary Enterprises, I advise small and mid-sized businesses on communication strategy, digital marketing infrastructure, and analytics-driven decision making. In parallel, I focus heavily on media literacy advocacy. I’m the author of the speculative fiction novel The Chameleon: Plot to Weaponize Bias, and in 2026, I launched the Vagary Media Literacy channel across multiple platforms to explore how modern media systems shape beliefs and behavior. Through writing, video production, and public presentations, my goal is to make complex ideas about media, persuasion, and information environments more accessible—while helping both organizations and audiences better understand how modern communication influences people, culture, and society.